A bold and energetic dining space designed to reflect the urban identity of Soho Smash Burger while enhancing comfort through a clear and functional layout.
The interior design blends warm materials, accent lighting, and dynamic textures to create a lively yet welcoming atmosphere. The layout supports smooth circulation between preparation, service, and seating zones, ensuring an efficient flow during busy hours.
Flexible seating, durable finishes, and brand-focused details strengthen the space’s identity while supporting different dining habits—from quick visits to longer social gatherings. Custom furniture and practical material selections enhance both visual cohesion and long-term usability.
Our Approach
For the Soho Smash Burger project, our approach focused on creating a vibrant, functional, and brand-driven dining environment. Through thoughtful spatial planning, expressive material choices, and integrated execution, we shaped a dynamic interior that elevates the customer experience and reinforces the brand’s energetic character.
